Pushing the boundaries.
The project aims included reducing the number of fax orders, increasing geographic reach, increasing turnover and increasing market share. To achieve this was to ensure products could be displayed to customers based on what their permissions let them buy. So the site personalises the products available using a rules-based permissions system.
The amount of information the store needed to deal with was vast. Ensuring entry of this data, and that the site was flexible and fast, is challenging. To do this we integrated a middleware called Scribe. Scribe gave us the ability to fulfil the brief by building a bespoke system to extract the relevant information at the right time.
We also needed to create a single template used to sell pretty much anything, including goods, services and training. The resulting form was a clever piece of software development, automatically selecting and filtering information — depending on the product and description — from two separate databases.