For those looking for inspiration…
YellowZebraSafaris.com presents its information in multiple ways to generate more interest. The “When To Go” section gives users ideas on safari locations based on the time of year they wish to travel. The “For You” feature also presents suggestions based on holiday types. Similarly, the “Special Interests” section lets visitors browse safari holidays based on activity preferences.
This associated content, supported with rich photography, is how we’re able to keep users engaged on the site. Tailoring journeys for those users who are in various stages on the buyer’s cycle. Pageviews are up 59%. Session duration is also up 57% from two minutes to over four minutes, with the bounce rate decreased by 27%.
The site also allows the creation of a personalised brochure for users to take away. Delivered in the form of an automated URL, it contains sample itineraries, places to stay and things to do for the family. Parting with the time and costs associated with sending out physical quotes and brochures – which are rarely personalised.