A capital city in two products.
Building alongside our suite of VisitBritain shops, the new Sitecore Transport for London website connects the user to various transport options: tube, overground or bus, for example. Then makes them available to buy using InsiteCommerce. Users can order these tickets - Travelcards or Oyster Cards - and get them delivered anywhere in the world through the shop.
Visitors landing on this site had likely already decided on their destination, meaning the new visitor shop needed to promote information rather than products or attractions. So user journeys are short and sweet. The site is speedy so that tickets can be purchased within minutes. If the user is ever confused, help can be found on every page so that purchasing travel tickets is always done with minimal browsing and clicking.