Driving an increase in transactions.
Previously, the site comprised an in-house bespoke CMS that wasn’t suitable for such an increase in transactions. We chose Sitecore for the new site because of its track record of delivering e-commerce sites for large brands. Integrating Sitecore thereafter with Insite meant The Royal Mint received the e-commerce features needed to grow.
This combination ensured that the site could offer dynamic, personalised content. Additionally, recommending similar products based on items that customers had viewed or purchased before. We first started working with The Royal Mint in 2012. They were preparing for two large national events – the Queen’s Jubilee and the London Olympics – that could dramatically increase sales. To ensure the site could cope with the massive shift in activity over these periods, we supplemented regular hosting with extra ‘on-demand’ cloud servers.