From a strategic perspective, we had to re-build how Natural World Safaris presented their itineraries. Based on safari holiday preferences, a user can browse pre-determined sample itineraries on the site. These are itineraries presented on a day by day navigational basis, with slick load animations and copy tone written in a way representative of a real itinerary. Above all, it immerses the user within the safari holiday. Allowing them to shape their own bespoke itineraries later on.
Each web page is designed so content can be explored in various ways. Avoiding static pages wherever possible, encouraging users to edit and add itineraries. Vital safari statistics, weather reports as well as date suggestions also contribute to the experience. Making everything as real as we possibly can. This is an aspect of the user journey vital to site conversions - to prompt a call to one of Natural World Safaris’ expert staff to explore their preferred itineraries in more detail.