Building the pubs.
Introducing Pub builder, a system that creates new websites for each pub, and allows Fuller's to make new sites whenever the pub family grows. When a new pub is added to the Pub Management System, a site is automatically built. With a little customisation and content, it's then ready to go. Each of these sites had to encompass the Fuller's brand, whilst staying true to the spirit of each pub.
So the designs had to cater for Fuller's large variety of pubs. A range of pub personalities needs a range of designs. So we created multiple responsive templates and themes – from traditional to modern – that could be combined in any manner to best suit each pub. Our final builder includes six themes, two templates, and many modules for ultimate flexibility.