Optimising imagery and SEO.
The new Umbraco site is visually rich. Colour, imagery and animation fill the pages but don’t slow down load times. All images are optimised so content is accessible on the move. Running as quickly as possible so users can access maps and directions, for example, within seconds. Primary content is clear at the front of the site with additional content available as you browse further.
Built with SEO specifically in mind, the design, layout and content requirements were thus set early on. Which was to also integrate with Folly Farm’s future content development plan and event calendar. So events, news, fact sheets and other structured content are produced and accessed with ease. The site is fully compatible with Google’s mobile-first algorithm update in January 2017.