To expand their customer base, Admiral would have to adapt this website for the mobile customer. We anticipated a mobile browsing experience that would again make accessibility a priority. Making complex features – such as the multi-car quote feature – operate seamlessly on any device. Hindering the new user experience and the emphasis on CTAs wasn’t going to hold back site performance for mobile. Our UX team worked to form an interface that could accommodate the necessary content, without sacrificing its depth.
The central CTA is clear to see with a click-to-call feature available for mobile users. Switch to the desktop version, and a bold navigation is ever-prevalent offering its most common services, diverting users to the newly optimised pages.