Kicking off the project with a number of discovery and UX workshops, then working side-by-side A&K’s global brand representatives, we set out on a structured design. The new Sitecore site is simple, visual and intuitive; users always know what to do without being told.
Users cannot ignore the stunning images pulled from the large image library. Immersing them within the multitude of destinations and itineraries from the homepage onwards. And however the user discovers these cultures, customs, and destinations – be it via the Trip Finder feature, for example – the images will always appear at the forefront. The site aims to impact and inspire in this way. Inviting the user to explore and discover via multiple content layouts.