It’s that time again where brands are thinking seasonal marketing campaigns; campaigns that, when done right, are hugely successful. Christmas themes are beginning to hit physical shops up and down the country. We are yet to see much of the festivity online, though. There’s a legitimate reason for this. Because before Christmas is Black Friday, Cyber Monday, and of course, Halloween.
Dig deeper and you’ll uncover a whole range of other seasonal marketing opportunities in between this period. Thanksgiving is a prime example in the US, but equally around the world back to school campaigns have recently come to an end. We can both agree, there’s serious e-commerce opportunity here.