User experience (UX) begins at the inception of a project. Understanding the aims of our clients, the needs of their customers, and predicting the short, medium and long term achievements. This vision informs the design and build phases of work, ensuring that the essence of a project isn’t lost. We don’t rely on silver bullets, we work methodically through research, experimentation and creative best practice. Everything is done with purpose.
Sequence uses a variety of techniques and activities throughout the project lifecycle to understand the needs and opportunities available, and to turn them into solid, creative prototype and designs. UX is the foundation for everything we create, underpinning what we deliver for our clients and their end users.