Strategy.

Gaining your digital advantage.

Technologies develop at an alarming rate. Evolving alongside are the people and audiences that interact with them. But this does present an opening for organisations that are willing to take the leap and build a brand on strong digital foundations to be able to keep up. By combining new technologies with creative thinking, different ideas and approaches to solving marketing challenges emerge. New avenues appear that can make people’s lives easier, whether internal or external to the business.

Opportunities related to customer intelligence, sales, service optimisation, collaboration and market exploration present themselves often. But there are risks involved. We look at the whole picture for you. Determining what’s right and what’s not for your brand. From the initial investigation to implementation to continued review, we can take your message and offering to a wider audience. Putting you in front of your customer, and keeping you in that customer’s mind. To deliver your digital ecosystem, you’ll need to devise a strategy – an approach – to how, what and when you plan to bring more online.

Digital transformation.

Brands and organisations differ to each other in many ways. Which makes the process of digital transformation different for everyone. We help drive fundamental change with the brands we work with by identifying the gaps between current and desired position. Whether it’s reducing costs by taking more processes online or increasing sales by altering the customer journey, we look to streamline processes using digital. Looking specifically at businesses and identifying how pain points are impeding objectives, we’re able to drive the transformation of digital products, services and processes.

Business analysis.

Our analysis commonly begins by capturing and documenting customer requirements. Workshops, audience research, prototyping are all methods used to help gather and develop such requirements, with user goals and use cases grouping our findings for recommendations. Looking at current interactions and metrics to determine the capabilities of a business; building an understanding at a business level. Our strategy team will work closely with stakeholders and audiences to gain a full understanding of their needs, the challenges, the opportunities as well as the strengths and weaknesses of your online offering past, present and future.

Creative direction.

Creative thinking is what separates a brand from another. It can be a brand's biggest strength. From research to concept to release, we can work with you on your story and tell it the most effective way. By combining visual and experience design with effective development we create the stories that are worth telling. The brands that tell stories are the brands that get all of the spoils. We're here to architect that story, aligning it with the business strategy, through digital design.

Technical solutions.

Our user-centric approach is adhered throughout a project – especially during the process of choosing the proposed technology and platform. The technical solutions team have years of experience with different technologies across all industries including CMS, CRM, integration, digital marketing and carve technical solutions to suit specific needs and budgets. This approach includes the systems, people and processes that are all connected.

PPC and search.

Markets are becoming more competitive than ever. If your brand isn’t appearing at the top of search engine results, you’re losing customers to competitors who are taking part in pay-per-click advertising. Our specialist PPC team work to generate direct traffic to websites faster, more efficiently and more effectively using our own bespoke technology. So your website is always found when your customers are looking for the products and services you offer.

Optimisation.

Part of the challenges we face as an agency and as digital evangelists are connected to optimisation. This isn’t limited to search engine optimisation, but to optimisation of all a brand’s digital assets across the web. So that the message is consistent across all customer touch points. Our optimisation services help to improve what you’re doing by providing reviews, analytics, training and hands-on guidance and configuration to help increase sales and more importantly ROI.