The travel and tourism industry has seen major growth in the past few years. Despite many sectors in the UK and Europe experiencing a decline, this growth is gaining momentum. Technological improvements with increased communication capabilities are driving this growth. Both are having a profound effect on the modern traveller who has developed a heightened taste for experiencing new things and visiting new places.
An ever-evolving industry.
Everything from transportation to hospitality to the way in which we engage with travel providers has shifted. Smarter marketing and technology has emerged as customers look for new ways of learning about the world around them. Travelling is now about experiencing something that makes visitors and tourists feel a particular way. About creating memories that outweigh material objects. This journey – and this feeling – begins online.