Content.

High-quality content defines premium brands from others.

Good website content is beneficial in many ways for promoting your brand to customers and achieving business goals. Compelling and relevant content also provides real value for users. Such content can be discovered across the internet, as well as on your website by potential customer. Which can open up a brand's offering further to new audiences. Audiences that want to return to your site should that content achieve its purpose.

Our creative and strategic teams work with brands to define a content strategy, based on audience behaviours, then launch and support it on new websites and campaign sites. We propose a clear direction on the creation and positioning of content across your digital presence to maximise audience engagement.

Video production.

If your brand has a story to tell, video can be the best way to tell it. Video can communicate this story in a way like no other medium. It can generate an emotional response with audiences. With the potential to sit on multiple sites such as YouTube, Vimeo and on social media, video makes sharing stories more flexible, maximising views and engagement. We partner with professional video production companies to create high-quality content that truly captures audiences. Directing each shoot to ensure that videos convey your message, keeping all your content integrated with your brand.

Photography.

Stock photography now litters the internet. So many businesses use them as a cheaper alternative to professional photography. However, stock photography can’t achieve what unique photography can. We work with established photographers to offer brands guidance, high-quality imagery and photography content. Creating a unique and personal image for use across all marketing channels for an all-round strong visual identity. From art direction to shooting to editing, we work with you to develop a personal message that resonates with your audience.

Copywriting.

What you say and how you say it can be the difference between a successful brand and another. Copywriting at Sequence is integrated within our creative team, meaning that writing and editing is part of everything we build. Beginning by working to develop a tone of voice for the copy - a language with a set purpose. A great tone will engage users, express company personality and provide consistency across all content. This strategic approach ensures that the content created can excite and engage users across your website and supplementary platforms. We’ll then work to write within the guidelines that’s right for your brand and message.

Animation.

Using 3D illustrations and animation to promote your business helps raise the quality of your content. It also creates more opportunities for users to interact with your business. When we’ve developed 3D content, it always has a greater impact on user engagement. It allows the user to interact with the content, rotate products, watch the build process and get a deeper insight into the story of the brand and its services. The benefit of animation doesn’t stop at the website; the files are high enough quality for offline use. We have designers and animators who take part in all phases of the content build. From UX prototypes to branded content, we’re able to take your brief and take it through to the final product.

Strategy and migration.

Our content process begins on a strategic level. Understanding a brand’s audience then tells us what we need to produce – to make sure what we’re saying represents you as a brand. Part of having great content is making sure it’s kept up-to-date so users return to the site. To learn more. We can work with you to create an editorial calendar, planning the release and maintenance of content over a set period. Finally, we help with getting your existing content onto your new site. Content mapping to your new information architecture coupled with automated and manual migration processes, and populating your new site ready for launch.