E-commerce enables businesses to be open 24 hours, 7 days a week and reach a worldwide audience, and as online consumer confidence and spend continues to soar, selling online is becoming one of the primary uses of the internet, with both new and existing businesses expanding into internet trading.

The key to a good e-commerce site is creating a satisfying shopping experience – retailers can provide a good range of products, allow easy browsing and short listing, as well as providing a pain free check out process. Quick and efficient fulfilment of orders is imperative and retailers should offer real-time stock levels and provide order tracking tools to maximise user experience.