Sequence has unveiled an exciting new video-based website for horse enthusiasts: www.horsehero.com. HorseHero.com is a cutting edge Web 2.0 site that provides an invaluable insight on camera into the lives of top equestrians enabling users to improve their knowledge on how to care for horses.

The site includes films at leading yards and venues with high profile competitors, giving users the opportunity to have a rare glimpse into the lives and careers of professional equestrians. As well as videos, the site also has a range of other Web 2.0 features including celebrity online diaries, guest blogs and the functionality for users to upload their own videos. Andrew Phillips, Sequence Account Director for HorseHero.com said: "The aim for this site was to educate and connect users who have a passion for horses. As the Internet becomes an increasingly valuable environment for organisations and individuals to share information, film seemed the obvious platform to achieve our objectives."

Sequence has also designed the site so that users can take the learning right into the stable. With the click of a button, users can download videos onto laptops, mobiles or handheld devices. Richard Baker, Managing Director of Sequence adds: "HorseHero.com is an excellent showcase of how use to Web 2.0 technologies. Working in the industry we have seen many Web 2.0 applications fail to enrich a user experience. At its heart, Web 2.0 refers to what’s seen as the second generation of web-based communities and hosted services which facilitate collaboration and sharing between users. On www.horsehero.com the mix of professional films and user generated content has not only created a hub of valuable information but it has also formed a lively online community."