My daughter is currently 22 months old, and I’m delighted to say that one of her first words was ‘Daddy’ - uttered at some point just after she was a year old.

I drive an Audi, and have done so for a while. I like their brand positioning – sort of sitting conservatively pretty between the exuberant confidence of BMW and the might of Mercedes.

Hang in there, there is a purpose to this posting and it’s as follows: One day as she was toddling up the street with me and she spotted the Audi logo on the hub of a car wheel (she operates typically wheel height you see). She then stopped, pointed and said ‘Daddy’.

This wasn’t a one off; she does it all the time – a TV commercial, a car in the street, an ad in the paper. She’s spent no more time in the car than anyone else, and I don’t have pictures of Audis everywhere (honestly).

It’s the four circles she recognises and she associates them with me … brand pulling power that even the most ambitious brand manager could only dream of.