With projects across the globe, Capita Symonds is one of the UK’s largest property and infrastructure consultancies, employing 4,000+ staff across 50 offices. As a result of successfully delivering previous digital marketing campaigns, they entrusted us to redevelop their main corporate site.
The consultancy had already signed off design assets produced by their external design agency and wireframes that captured the information architecture and proposed user experience. As such, it was our job to take these resources and integrate them with our technical solution that features:
- An off-the-shelf, enterprise-level Alterian CMS (previously Immediacy)
- Google Maps to drive geo-specific content
- RSS to help mobilise key messages
- Streaming video to deliver rich media content
- External data feeds auto-publishing frequently updated content
- The resulting site provides users with an intuitive and feature-rich user experience, whilst the information architecture and CMS provide the necessary flexibility and scalability.
With internal departments now using the site to market their business proposition to target audiences, the new site is a complete success for the consultancy. This success is down to our long history of building web applications for large-scale organisations such as Capita Symonds, and our ability to quickly understand what needs to be done to turn a client’s vision into a solution.