In today’s digital age there is no point spending money on the development of your website if users are unable to locate it which is why Hugh James commissioned us to develop their digital marketing strategy.

Leading law firm Hugh James has a well presented online portfolio but they wanted to ensure that it was well signposted on the internet. Having developed their main corporate website, they appointed us to be their digital marketing consultant.

We began devising their strategy by researching the type of customer they wanted to target. Online marketing not only enables you to re-enforce your brand online but it allows you to drive a specific demographic of customer to your site. Following this research we identified key websites on which they should advertise.

Once we had agreed a programme of digital advertising with Hugh James, our creative team designed a set of banner and skyscraper flash advertisements. In the first few weeks of the campaign launching, Hugh James saw some dramatic results. From the banner advertisements that were placed on www.icwales.co.uk (the official site of the Western Mail and Echo newspaper group) there was a 53.4% increase in the amount of new visitors to their website.