In 2000, the Wales Tourist Board developed Visit Wales - Wales’ first Destination Management System. To support the roll out of this complex system, we were appointed to produce a training CD Rom.

What is a destination management system? A question that the Wales Tourist Board thought many businesses in tourist industry would ask when they created Visit Wales.

A destination management system enables tourist boards and destinations to store data on local accommodation, attractions and events and then market and sell to a variety of audiences.

To enhance people’s learning experience about this unique system, the Wales Tourist Board asked us to produce a bi-lingual training CD Rom. The key objective of the project was to create an interactive tool that would encourage businesses to embrace and use the system.

The Wales Tourist Board wanted the CD Rom to work on two levels - it needed to function as a quick reference tool and also serve as a full tutorial. So we had a full understanding of the Destination Management System and its unique selling points, we held several workshops with key stakeholders. Following these meetings we quickly developed a range of ideas for the content.

The Wales Tourist Board absolutely loved all the ideas we suggested so all that was left to do was to actually produce the CD Rom. Using a recording studio, we placed voiceovers onto the CD and used focus groups to test the alpha and beta versions.

In response to the Wales Tourist Board Strategy to promote and educate users about Visit Wales, thousand of businesses are now embracing the system. The CD Rom was critical to Visit Wales’ success in becoming an excellent tool to showcase Wales as a tourist destination to a worldwide audience.