We have worked with Sports Council Wales for many years now so we were delighted to win another contract with them last year when they announced their exciting new strategic approach to sports….

In 2005 Sports Council Wales launched a new framework for sport and physical activity in response to the challenges posed by the Welsh Assembly's 'Climbing Higher' strategy. This new framework repositioned the Council from being seen predominantly as a distributor of funding to one which focuses on being a ‘Development Agency’.

With a new identity and a new strategy for the way in which they would market physical activity, Sports Council Wales needed a groundbreaking website which could promote and deliver these new ideals.

In the planning stages of the project, we felt that it was vital that all stakeholders were invited to contribute their opinions and expertise into the development of the new site. This lengthy consultation process enabled us to learn more about the political undertone that was driving the website and also to really understand what the site needed to accomplish. Following this initial consultation a ‘user group’ of sports council members was formed to analyse each phase of the website as it was rolled out.

The final product is a fresh and user-friendly website with expanded content, added site options and enhanced navigation. The content focuses on advocating sport and exercise to the general public and it promotes sport within the local community. This focus on the ‘local community’ is exemplified by the powerful database which enables users to find out about all the activities in their area just by the click of a button.

This brand new site will be a fundamental tool in promoting the organisation within the Welsh sporting arena and in gaining recognition for Wales as a nation with a dynamic and thriving sporting culture.